Lead It.

The Dawn Collective

"How to transition from working in your business to leading it like a Beauty CEO."

You're Fully Booked...

So Why Are You Still Stressed About Money??

Join the FREE LIVE Beauty Profit Activator

Beauty school taught you your skill.

Now it's time to master the business behind it.

FREE 4-Hour Live Masterclass

August 17 • 11:00 AM CT

Limited live seats available.

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Stop working harder.

Start building a business that gives you more profit, more freedom, and more peace of mind.

Meet Your Coach

Misty Dawn Smith

22+ years in the beauty industry

Salon Owner • Goldman Sachs Small Businesses Graduate

Creator of the Beauty CEO Scale Method™

I've helped beauty business owners stop working harder and start building businesses that create more profit, more freedom, and long-term growth.

If Any of These Sound Like You...

✔ You're fully booked... but still wondering where the money goes.

✔ You work harder every year... but your business doesn't feel any easier.

✔ Taking a vacation feels impossible because everything depends on you.

✔ You're constantly solving problems instead of leading your business.

✔ You didn't build your dream business... just to create another job.

YOU'RE IN THE RINGHT PLACE...

Join the FREE LIVE Beauty Profit Activator™

In this powerful 4-hour masterclass, you'll discover:

💰 Why more clients don't always mean more profit.

📊 The hidden profit leaks quietly costing your business thousands.

👑 The mindset and systems that separate Beauty CEOs from overworked beauty professionals.

🚀 The 5 pillars that help you increase profit, build stronger teams, and create a business that doesn't depend on you.

THIS MASTERCLASS IS PERFECT FOR...

✔ Salon Owners

✔ Med Spa Owners

✔ PMU Studio Owners

✔ Lash Studio Owners

✔ Esthetic Practice Owners

✔ Beauty Business Owners with Employees or Teams

Testimonial- Hannah Joslin

Misty helped me see a change in my business that helped change my belief systems. Not only do I have clarity on my next moves, but stop procrastinating on those things I had fear about. I have referred her to friends and recommend her to anyone wanting to grow their business.

Testimonial- Sheila Whatley

“I enjoyed your class! You are very patient and you give very clear and concise instructions that anyone can follow. Not only are you a GREAT instructor but you have a GREAT personality which makes it much easier to not be nervous. You are very easy to talk to and work with which is so very valuable when learning something new.”As featured in